The ad, titled Night Owls, which was promoting the Galaxy Watch4, Galaxy Buds 2 and Galaxy S22 phone, features a young woman running at 2am, with earbuds in, through dark streets and alleyways. At one point she runs past a man on a bike on a deserted bridge. Run faster. Push harder. Follow the herd. Not for me, I run on a different schedule: mine. The advert comes after the death of year-old Ashling Murphy, who was attacked while out running along a canal near Tullamore, west of Dublin, earlier this year, and the murders of Sarah Everard and Sabina Nessa.
This advert felt like what would happen in an ideal world. As a global company with a diverse workforce, we apologise for how this may have been received. This article is more than 1 year old.
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