Many believe that charisma, the ability to captivate and inspire an audience, is innate. Great orators and politicians employ these techniques instinctively, but anyone can learn how to use them. Three are nonverbal: animated voice, facial expressions, and gestures.
Though there are other tactics that leaders can useβrepetition, humor, talking about sacrificeβthe 12 singled out by the authors have the greatest effect and can work in almost any context.
And the research shows that they also have a larger impact than strong presentation skills and speech structure. This article explores the 12 tactics in detail, providing examples from business and politics, and offers guidance on how to start implementing them.
They work because they help you create an emotional connection with your audience, even as they make you appear more powerful, competent, and worthy of respect. Jana stands at the podium, palms sweaty, looking out at hundreds of colleagues who are waiting to hear about her new initiative. Bill walks into a meeting after a failed product launch to greet an exhausted and demotivated team that desperately needs his direction.
Robin gets ready to confront a brilliant but underperforming subordinate who needs to be put back on track. Leadership development. Transform yourself into the person others want to follow. From the Magazine June Reprint: RK Many believe that charisma, the ability to captivate and inspire an audience, is innate.
